Background
Morton Insurance Brokers, an independent London-based firm specialising in minicab and Private Hire insurance for PCO and Taxi drivers across the UK, faced a critical challenge. Founder Adrian Morton who was planning to retire in the coming years, was searching for the right buyer to take on his business, ensuring it’s legacy and positive reputation. The ideal buyer needed to have a strong status in the market, offer equal or better products and services to customers, and provide Adrian with confidence and security in passing on his business.
Key requirements for the buyer included:
Maintaining exceptional customer service
Ensuring job security and career growth for employees
Facilitating a seamless transition for staff and clients
“It can be a lonely world as an independent business owner, so it was nice to have someone to bounce ideas off and support me through the process,” Adrian shared.
Our Solution
IDEX Consulting’s specialist M&A team took the time to thoroughly understand Adrian’s business model, vision, and future goals. After carefully assessing the business’ needs and priorities, the team introduced Adrian to Specialist Risk Group (SRG) just one week after their initial conversation.
"IDEX listened to my needs and took time to understand what I wanted on a personal level as well as what I wanted to do with my business. When I spoke to SRG, they were already aware of what I wanted and were able to accommodate. Kim kept me in the loop at every stage and made the process comfortable,” Adrian added.
The team’s approach centered on:
Gaining a deep understanding of Adrian’s personal and professional goals
Utilising their extensive industry connections
Providing transparent, supportive, and consistent guidance throughout the process
Why Adrian Chose IDEX
Several factors made IDEX the perfect partner for Adrian:
Expert, impartial guidance
"As IDEX are independent, you can trust they are supporting you for genuine reasons, no hidden agenda. If I ever had any queries or needed to discuss anything as part of the process, they were there to support me, without charge too. I know similar companies charge the seller for support,” Adrian explained.Industry expertise and network
With over 200 years of combined M&A experience and a network of 40,000 businesses across the UK, Europe, US, and the Middle East, IDEX’s consultants have built strong, reliable relationships with Managing Directors, CEOs, and Private Equity firms actively seeking acquisitions or sales.Personalised and empathetic approach
IDEX’s consultants took extra care to understand Adrian’s business and personal objectives, ensuring the right match was made.
The result
The acquisition was successfully completed in approximately seven months, delivering excellent outcomes for both Morton Insurance Brokers and Specialist Risk Group. The deal not only expanded Morton Insurance’s customer base and created new opportunities but also provided Adrian with greater personal freedom and a clear path to retirement.
"The acquisition has given me some freedom which I never had before as a full-time business owner. If I’m away from business or out of the business for some time, I know my clients and employees are being looked after properly. I am looking forward to working towards full retirement over the next few years," Adrian concluded.
If you’re considering growth opportunities, need specialist M&A advice, or want insights into the M&A market, don’t hesitate to reach out to our M&A consultants, who are ready to assist.
